Michael Carter
Senior Marketing Manager & Digital Growth Strategist
I help B2B and e-commerce companies turn marketing spend into measurable revenue — from strategy and automation to the campaigns that actually close.
10 Years of Growing Revenue, Not Just Traffic
I’ve spent a decade building and running marketing programs for B2B SaaS, e-commerce, and financial services companies. At BrightWave Technologies, I built a 12-person team from scratch, launched enterprise software into new markets, and generated a $20M+ qualified sales pipeline. Before that, at Elevate Commerce Group, I drove 78% revenue growth and built a loyalty program that attracted 65,000 members in four months.
My work sits at the intersection of strategy and execution — I’m comfortable in a boardroom presenting to the C-suite and equally comfortable inside HubSpot building the workflow that makes the pipeline move. Whether it’s paid media, marketing automation, SEO, or a full product launch, I focus on the numbers that matter: pipeline, ROAS, CAC, and retention. See the campaigns and results →
Skills & Expertise
Multi-channel campaign management, brand positioning, GTM planning, product launches, customer acquisition & retention.
HubSpot & Marketo implementation, lead scoring, email nurture sequences, CRM management, workflow automation.
Google Ads, Meta, LinkedIn, Twitter campaigns. 4.1X ROAS achieved. Budget management up to $3M+. A/B testing & CRO.
Technical SEO audits, content strategy, keyword planning, backlink acquisition. Delivered 180% organic traffic growth and 120 first-page rankings.
Google Analytics (Advanced), Data Studio dashboards, executive reporting, campaign ROI tracking, funnel analysis.
Built and led 12-person teams, agile workflows, executive stakeholder management, P&L accountability, agency & vendor oversight.
Certifications
